Itaewon Cafe

Itaewon is an exquisite cafe. Warm light, burlywood tables and chairs, vintage decor, and a variety of plants make it a mecca for young people to have a cup of coffee.

A brand identity for a cafe, Itaewon. The redesign includes the logo design, advertising, collateral item, mobile order interfaces and website.

Role

UX/UI Designer
Product Designer
Visual Designer

Type

Branding & Campaign
Visual Design
UX/UI Design

Tools

Adobe XD
Adobe Photoshop
Adobe After Effects
Adobe Illustrator

Timeline

2020.10-2020.12

Brand Concept

This cafe is established in an old community, so the contrast between the sense of before and after are striking. The concept of the cafe is like the concept of real Itaewon, which is popular with young people. Besides, because the interior decorations are so delicate and romantic, when I'm there, I want to take many beautiful photos.

In addition to selling drinks and cakes, Itaewon Cafes' concept is to provide a quiet place, beautiful design and good service for customers to relax, creating the atmosphere of warm and soft vintage decor and a variety of flowers. 

Image Board

Elevator Pitch

Itaewon is an exquisite cafe among young people in Chongqing, China. Warm light, burlywood tables and chairs, vintage decor, and a variety of plants make it a mecca for young people to have a cup of coffee. Whether it's coffee and cake, tablecloths and furnishings, they’re delicate. 

It is located in an old community, and its modern interior design is in sharp contrast to the surrounding residential buildings. Sit down here and have a cup of coffee with the flowers, enjoy a moment of leisure, and feel the peace of mind in the noisy city.

Mood Board

Logo Design

Logo Sketches

Logo Design Progress

Final Logo

Clear-space & Minimal Size

Colors & Typeface

Collateral Design

Poster Design

Icon Design

Mobile Order

Web Design

Environmental Design

The interactive screen allows guests to leave messages with an i-pencil or draw their own photo background.

Other

Work