Chilivery

Hot pot is a popular food all over the world. With the fast development of the food delivery industry, the development of Hot Pot Delivery has been subject to many restrictions. It's hard for people to order a hot pot delivery.
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Therefore, Chilivery is a platform with Customers' Version and Merchants' Version for hot pot delivery to meet people's desire to eat hot pot at home. Especially in the epidemic affected by COVID-19, people are more in need of food delivery.

Role

UX/UI Designer
Product Designer
Visual Designer

Type

UX/UI Case Study
Product Design
Visual Design

Tools

Adobe XD
Adobe Photograph
Adobe Illustrator

Timeline

2021.5-2021.6

Prototype

Buy Cookers and Hot Pot

Browse the cookers and add the first pot to cart. Browse hot pot, select Flare Hotpot Restaurant and add Chongqing Spicy Soup to cart.

Track Your Orders

Track the order in progress, and contact with the restaurant to change your address.

Manage Your Restaurants

Add a new dish to your restaurant, Flare Hotpot Restaurant.

Research

The revenue of the hot pot industry in China is growing fast.

Total revenue of the hot pot industry in China from 2014 to 2018 with forecasts until 2020. (100 million yuan)

The proportion of hot pot’s scale in the catering industry.

The food delivery industry is growing fast.
Delivery is also the fastest growing part of the hotpot industry.

Size of China's delivery industry. (100 million Yuan)

Turnover growth of hot pot key modules in 2018.

Why do people love food delivery?

Convenience and Easy Cleanup
Fast Ordering and Fast Delivery
Multiple Payment Methods
Variety of Options
Tracking The Food In Real-Time

Demographics of Hotpot Customers

Target Audience

Primary Audience

People who love hot pot.
People who like to eat at home, but don’t want to cook.
Hot pot restaurant owners.

Secondary Audience

People who come from Chongqing or Sichuan.
People who want to eat hot pot, but don't have hot pot cooker.

Competitors

Haidilao

Pros

Functions for both on-site eating and delivery
Provide the game for people who are waiting for a table
Good services when deliver.
Functions of social application.
Points system.
Can buy the cookers.

Cons

The advertisements in banner use colorful illustration, which is bothered.
Just can buy one brand of hot pot.

Doordash

Pros

A professional food delivery app.
Can choose among many hot pot restaurants.
Can add restaurants into the favorite list.
Track the delivery in real time.
Has two modes for customers and drivers.
There are restaurant recommendations in various categories on the home page.

Cons

Not focus on hot pot.
Can’t buy cookers for hot pot.

Needs & Solutions

Needs

For customers

Don’t know which hot pot restaurants to choose.
Don’t know the taste of the restaurants and whether the ingredients are fresh.
Need to know the delivery rate of process.
Need the cookers for eating hot pot.
Need to contact with merchants.

For merchants

It’s difficult to deliver the liquid.
Need to maintain the quality of the ingredients while delivering.
Need to attract customers to buy their dishes.
Need to contact with customers if there is some situation.

Solutions

The customers who have bought in one restaurant can give a grade and leave comments.
The users can track the delivery rate of process.
The users can add the hot pot ingredients and cookers into cart, and make an order together.
A chat area for customers and merchants.
Good sealing boxes and insulated packages for delivery.
When the users explore the restaurants, they can sort by grade, distance, taste and the quality of ingredients.