Cactus

Cactus provides fun and creative craft tutorials for children, which is helpful for both children and parents. 

All you need to complete our tutorials is recycled paper. Without purchasing any other materials. The intuitive tutorials include videos and 3D models that are designed for your children to easily complete. If your kids like to collect attractive stickers for completing craft projects, Cactus is perfect for them!

Role

UX/UI Designer
Product Designer
Visual Designer

Type

UX/UI Case Study
Product Design
Visual Design

Tools

Adobe XD
Adobe After Effects
Adobe Illustrator

Timeline

2021.3-2022.12

Overview

Concept Video

Features

Search and View a tutorial
Search for the tutorials by the recycled paper material filter and view the tutorials.
View the tutorial in video and 3D model
Watch the tutorial in both video modes and 3D modes that are designed for your children to easily complete. 
Launch a Challenge
Fill the form to launch a challenge. The post is a tutorial, also can be a challenge that other users can accept. 
Scan the craft to generate 3D model
When you make a post your kid’s craft, you can use your phone to scan the craft, and the 3D model would be generated soon.
Accept a Challenge
Accepting a challenge is to post your kid’s work, then collect one point.
Unlock stickers
In the profile page, you can check your total points and use the points you earned to unlock stickers.

Research & Define

The Benefits of Arts and Crafts for children

Skills

Enhancing children's hand eye coordination and building levels of manual dexterity.

Creativity

The different textures, colors and shapes can make their thoughts come to life.

Identification

Working with materials teaches them about colors, shapes and textures. How things work and how they fit together.

Achievement

Art and craft activities can encourage children to take pride in their work, whether an individual work or a group work.

Craft Material Research

Research shows that paper and paperboard generated the most waste in the U.S. between 1960-2018.

As a result, I chose paper as the reused material for making crafts to better achieve the purpose of environmental protection.

What Family Activities people did

From an Australian survey, Life during COVID-19: What we did during lockdown, 46% families more often did some art, craft and baking activities.

So I set my user audience to be parents and children, and let Cactus play a valuable role in family craft activities.

The Arts Activities children ages 5-10 engaged with

In 2020, 70% of children aged 5-10 liked art and craft activities, which is the second popular activity in England.

That means there's a big market for it worldwide.

Target Audience

Primary Audience

  • Parents who have children aged 5-11 years old, mostly mothers, and their children have interests in making crafts.
  • Parents who want to guide children to reduce paper waste, and practice children’s skills.

Secondary Audience

  • Children ages 5-11 years old who like making crafts.
  • Primary school art teachers who have to teach students about how to make crafts.
yuhua_chen_cactus_target_audience

Interview

To know more about the target audience, I interviewed six users. They are mothers, teachers, kids, and craft lovers. 

Mother of 7-year-old boy

Lianlian Ma

Age: 35

Mother of 5-year-old girl

Pragya Tiwari

Age: 36

Primary school art teacher

Songlin Yang

Age: 25

7-year-old boy

Andy

Age: 7

Preschool teacher

Ashley Guo

Age: 30

Craft Lover

Qu Wu

Age: 28

Interview Questions

Making Crafts

1.Please tell me something about you and your kids? Where do you live? What do you do?
2.Does your kid or you like to do some handmade things? How often does he/she do it?
3.What kind of project does your child like to do? What materials does he/she use?
4.Do you guide your child to do that or do it together? How do you guide them?

Tutorials

5.Where do you or your kids find the tutorial? 6.How do you feel about that platform?
7.When your child does crafts, will he/she follow the tutorial completely or do it by their own thoughts?
8.What problems have you encountered in making crafts? What problem do you want to solve most?

Wants & Needs

9.Do you know why your kid likes doing crafts?
10.What is his/her motivation?
11.Would you post your kids’ craft to your social media? What kind of comments do you like?
12.I’m designing an app called Cactus. Let’s take a look. What worked? What didn’t? What would you fix?

Interview Conclusions

Making Crafts

My son likes to search for some inspirations before making crafts.

I can use phone or laptop to search for tutorials by myself.

The students have their own ideas and wouldn’t totally follow my tutorials. That’s interesting.

When I finish a work, I will always share it on social media and get encouraged.

Tutorials

I prefer photo tutorials, because videos are too slow, and reading could be fast. 

I prefer video tutorials because I can follow the process, and it’s more easy to understand.

The biggest problem with this process is that sometimes children can't follow the tutorial videos.

Wants & Needs

Most of my son's games reward points, and then he can buy equipment or decorations to decorate his account. 

Children may not be interested in points, preferring to collect badges, stickers and other visual rewards.

I would not to post, but I‘d like to make comments to let someone know if I like something and ask questions.

Competitors

By analyzing how competitors operate, I found that the participation of parents is essential in the process of children doing crafts work. At the same time, I learned some experience from their classification, reward system and so on. I also started to be aware of what kinds of crafts children like.
  • They have brilliant and characteristic visual design and illustrations. 
  • The tutorial videos are for kids, including crafts, science lab, drawing, cooking, etc. 
  • Kids earn badges while they learn new skills. 
  • Kids can post their works below the tutorial. 
  • The parents can track what their kids did.
  • The users cannot post projects.
  • Need subscription.
  • Kids, parents, educator mode.
screenshoot-diy.org
  • A traditional website for craft tutorials for kids. 
  • When you search for craft tutorials on internet, you will find many of this kind of website.
  • The users only can search and watch tutorials, no posting.
  • The category includes seasons, festivals and materials. 
  • The tutorials are shown as articles with step-by-step photos. 
  • The members can download the printable templates.
screenshoot-easypeasyandfun
  • It has a large number of users, with 7.7K ratings and an average score of 4.8 on App Store.
  • The UI design is very clean and clear.
  • The projects are focus on home decor craft. 
  • The projects are shown as articles with photos. 
  • The users can post projects, and live stream. 
  • The users can make comments to the projects and follow other users. 

Feature Matrix

Current Problems

In conclusion, the current problems fall into these categories. 
For the users’ motivation, kids need inspirations and guidance, while parents need alone time. 
For the existing methods, lack of interactions is the biggest problem. They usually use photo and video tutorials, but they are not perfect.
For the cost and sustainability, parents have to buy some materials currently, and it also cause some environmental issue.

Motivation

Kids need inspirations and guidance.
Parents need alone time.

Existing Methods

Lack of interactions.
Photo and video tutorials are not perfect.

Costs & Sustainability

Parents have to buy materials.
Environmental issue.

UX & Ideation

Personas

Based on the further understanding of target users by the interview and the analysis of real users on the competitor's website, I created two personas.

Persona 1

Persona 2

User Story & User Flow

For the two persona's different personalities and needs, I created different stories for them to show the specific scene of the user using Cactus. The user flow of using Cactus is also included in these stories.

User Story & User Flow 1

User Story & User Flow 2

User Story & User Flow 3

Design & Visual

Wireframe

Then, according to the user flow, I created the wireframes for some main pages.
yuhua_chen_cactus_wireframe

Five Keywords

Before visual design, I defined this five words as the keywords of Cactus.
“Sustainable” means the tutorials in this APP is to use unused paper to make craft.
“Immersive” means when the children use the APP, they are engaged in making papercraft, and the parents don't worry.
At the same time, children and parents would feel cheerful when they use this app. They can find many creative inspirations here.

Style Guide

Logo Design

Icon Design

Stickers

yuhua_chen_cactus_stickers_1yuhua_chen_cactus_stickers_2

Testing & Iteration

User Test Results

After six rounds of user testing, including 18 users, I iterated on my project based on their feedback.

Points & Rewards System

In the user testing process, many users did not understand the points and rewards system at the beginning, so I simplified this.

Progress Bar

In order to make this part simpler and more consistent with my whole design, I removed the background color, the user's image and the specific points. Finally, I chose the simplest progress bar design with a gift icon.

Profile Page

In this page, the users can see their profile image, the name, the total points and their community data. They also can edit their profile on this page. Below this information, there are 4 tabs, points, stickers, daily tasks and favorites.
This page better shows how the points and rewards system works. Users can view their points details and check their stickers.
To give the celebration page a celebratory atmosphere and visual impact, I changed the congratulation page to full screen and added the pattern in the background. At the same time, I made some animations in the prototype to show how they pop up.

Proof of Concept

User Task 1

Search for the tutorials for toilet paper rolls and complete the tutorial for binoculars. Watch the tutorial in both video modes and 3D modes.

Link to Clickable Prototype

User Task 2

Post your kid’s craft, paper bee. The post is a tutorial which has 5 steps in video and 3D modes; also, a challenge that other users can accept.

Link to Clickable Prototype

User Task 3

Check your Daily Task, and accept the challenge of paper bee. Post your kid’s work and define the tutorial as easy.

Link to Clickable Prototype

Other

Work